AI SEARCH GUIDE
SEO, AEO and GEO: how the pieces fit together.
Understand three connected ways to make your business easier to discover.
SEO: a strong search foundation
SEO focuses on helping people find useful website pages through search. Clear site structure, relevant content and a usable website remain important foundations.
AEO: answer the questions
Answer Engine Optimisation focuses on how clearly your content answers specific questions. Start with real customer concerns and give direct explanations with helpful supporting information.
GEO: make your business understandable
Generative Engine Optimisation considers how your business and expertise are represented across the information that generative discovery tools may encounter. Consistency, clarity and credible information are useful starting points.
Build one connected approach
These disciplines share foundations. Improve content for people first, keep business information accurate and review how customers discover you. No approach can guarantee that a platform will rank, recommend or cite a business.